About Us

🐾 About Us – The Story Behind PurrposePlus
It all started when a lonely stray cat showed up at the Richmond SPCA — alone, unsure, and starved of hope. That cat was Daedra.

The moment I saw her, I knew she was meant to be part of my life. I adopted her, gave her a safe home, and watched her completely transform — from a nervous stray into a confident, loving companion. She inspired everything you're seeing now.

PurrposePlus was born from that bond. We’re more than just a shop — we’re on a mission to make every cat feel as loved and cared for as Daedra does now.

We design toys that aren't just fun — they’re realistic, instinct-triggering, and perfect for rescued outdoor cats who still crave the thrill of hunting.

That’s why $1 from every single order goes toward rescue programs and support for outdoor strays — including, but not limited to, shelters like the Richmond SPCA, where our story began.

We create products that keep cats happy, healthy, and playful — but more importantly, we’re helping write better endings for cats still waiting for their furever homes.

– Mike, Founder of PurrposePlus